New Potter Book Sells 8 Million Copies in a Day

This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

The New York Sun

It is the richest going-away party in history.

“Harry Potter and the Deathly Hallows,” the seventh and final volume of J.K. Rowling’s all-conquering fantasy series, sold a mountainous 8.3 million copies in its first 24 hours on sale in America, according to Scholastic Inc.

No other book, not even any of the six previous Potters, has been so desired, so quickly. “Deathly Hallows” averaged more than 300,000 copies in sales an hour — more than 50,000 a minute. At a list price of $34.99, it generated more than $250 million of revenue, more than triple the opening weekend take for the latest Potter movie, “Harry Potter and the Order of the Phoenix,” which came out July 10.

“The excitement, anticipation, and just plain hysteria that came over the entire country this weekend was a bit like the Beatles’ first visit to the U.S.,” Scholastic president Lisa Holton said in a statement yesterday.

“This weekend kids and adults alike are sitting on buses, in the park, on airplanes, and in restaurants reading ‘Harry Potter and the Deathly Hallows.’ The conversations the readers have been waiting to have for 10 years have just begun.”

The numbers are astonishing, but not shocking. “Deathly Hallows” was designed to break records, released Saturday with a first printing of 12 million in America alone, although Scholastic spokeswoman Kyle Good acknowledged that some stores already were out of copies.

“Our distribution strategy was clearly right on target in order to sell 8.3 million copies in 24 hours,” she told the Associated Press. “We are working with retailers to move additional copies to the places they are needed most in the coming days and weeks.”

The book’s British publisher, Bloomsbury, expects to announce sales figures today.

Borders Group Inc. reported that “Harry Potter and the Deathly Hallows” sold 1.2 million copies worldwide in its first day, the biggest single-day number ever for the superstore chain.


The New York Sun

© 2025 The New York Sun Company, LLC. All rights reserved.

Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. The material on this site is protected by copyright law and may not be reproduced, distributed, transmitted, cached or otherwise used.

The New York Sun

Sign in or  Create a free account

or
By continuing you agree to our Privacy Policy and Terms of Use