NBA Cup Final Faces Uphill Battle To End Slumping TV Ratings

The league’s ratings have dropped 48 percent over the past 12 years.

Ethan Miller/Getty Images
Trae Young of the Atlanta Hawks drives against AJ Green of the Milwaukee Bucks in the second half of a semifinal game of the Emirates NBA Cup at T-Mobile Arena December 14, 2024 at Las Vegas, Nevada. Ethan Miller/Getty Images

The Milwaukee Bucks and the Oklahoma City Thunder meet for the championship of the NBA Cup at Las Vegas on Tuesday with the league hoping viewership will be strong enough to quiet all the talk about declining television ratings.

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