NBA To Establish Headquarters in London
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The NBA plans to open an office in London this summer in an effort to expand its fan base in Europe.
Officials will work with the British Olympic Association and focus on basketball development leading up to the 2012 Olympics, NBA commissioner David Stern announced yesterday.
Mr. Stern met with London Mayor Livingstone at NBA headquarters in New York City. London will host a preseason exhibition game between the Boston Celtics and Minnesota Timberwolves on October 10.
“The opening of an NBA office in London and the upcoming exhibition game will help establish a more permanent and prominent NBA presence in the region,” Mr. Stern said.
