NEW CREW

Madewell, a vintage-inspired women’s line that prides itself on great-fitting jeans, will celebrate its store opening on February 20 by kicking off its “Made in Madewell” events series. On Saturday, February 23, the store will host a cross-stitching expert to spice up customers’ new denim, giving free custom cross-stitching to the first 100 pairs of jeans sold. Based on a workwear company founded in 1937, Madewell was revived by the minds behind J. Crew. The casual looks include loose, flirty dresses and tops that pair perfectly with jeans. The options for denim come in three fits — “skinny low,” “rail straight,” and “bootlegger” — and are available in multiple denim and garment-dyed washes. Madewell, 486 Broadway at Broome Street, 866-544-1937, www.madewell1937.com.

UPCOMING SALES

Johnson, a line of clothing for young working women, hosts a sample sale this week with up to 80% off winter and spring items. Founded by Kim Johnson, whose eye for office-appropriateness was honed during a year of secretarial work in Manhattan’s financial district, the line specializes in delicate tailoring and high-quality materials such as Liberty’s of London fabrics.

Discounted pieces include Italian wool double-breasted jackets, pencil skirts, wool pants, Liberty’s of London dresses, printed halter dresses, knit jersey tunics, capri pants, and Johnson’s line of men’s shirts (appropriately dubbed Mr. Johnson). Johnson, 179 Orchard St., between Houston and Stanton streets, Saturday, March 8, and Sunday, March 9, noon – 6p.m. 646-602-8668, www.johnsonshop.com. Cash only.

* * *

Rachel Roy, an upscale, sophisticated women’s clothing line with cosmopolitan elegance and modern, often belted silhouettes, will host a sample sale in March. The line’s founder, Rachel Roy, was born in California and currently lives and designs in New York, where she finds inspiration for dressing the modern urban woman. Included in the sample sale are the Anza beaded dresses, marked down to $500 from $1,645, and the Jackie dress, marked down to $500 from $1,495, as well as tops and blouses for $200 and less, originally between $595 and $695, and slacks $150, originally $525. Rachel Roy sample sale, March 5-7, noon – 7 p.m., 148 West 37th St., between Seventh Avenue and Broadway, 2nd floor.

FOR THE BODY

The creators of the opulent Crème de la Mer are extending their reach. A new body moisturizer, the Body Crème, includes many of the same rare ocean-based ingredients that gave their face cream its luxury status. Intended to give the appearance and sensation of a daily seaweed wrap, the Body Crème combines various complex technologies to calm and save your skin.

Sea kelp soothes and hydrates, plankton pumps skin full of Omega-3 fatty acids, and a blue algae fermentation technology improves suppleness and clarity. The lotion also includes hyaluronic acid, known for its ability to hold 1,000 times its weight in water to erase havoc wreaked by winter, age, or genetics. Available at Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman stores. $195 for 10 oz./300 ml.

DRINK AND BE PRETTY

Manhattan plastic surgeon Dr. Michelle Yagoda and chemist Eugene Gams have developed a new powder supplement, BeautyScoop, that promises smoother skin, stronger nails, and shiny hair in just three weeks.

Composed of essential peptides and lipids, magnesium oxide, and a plethora of other nutrients, the solution can be added to a glass of water or milk or, as Dr. Yagoda points out, your evening cocktail. While its creators admit that all of the ingredients can be found in a well-balanced diet, they say that its high absorbability makes it boost the body’s regenerative processes better than regular food. Available at www.BeautyScoop.com or Clyde’s on Madison boutique. $80 for a 21-day supply.

Compiled by Charlotte Cowles and Dana Schuster