What Happened To Lotus?

In selling out to Communist China and making heavy EVs, the beloved British brand has lost its soul

Courtesy of Lotus
Lotus Theory 1. Courtesy of Lotus

Colin Chapman, the famed founder of Lotus — one of Britain’s most beloved sportscar makers — had a famous, witty motto: “simply, then add lightness.” It’s a sticky phrase, and meaningful because of how much it contrasted the style of his competition. Even long after his passing, Lotus still rejected the urge to add power for power’s sake — which brings with it the need to engineer tougher components, add more radiators, use a bigger fuel tank, and a litany of other weight-adding elements. And once you have weight, there is no engineering trickery you can do to erase it.

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