With Tony Awards Nominations Out, Industry Insiders Eye Box Office Figures

Nominations, and awards, can help boost ticket sales, and vice versa, but other factors weigh in, as this year’s top Tony contenders — among them ‘Hell’s Kitchen,’ ‘Stereophonic,’ and ‘The Outsiders’ — show.

Jeremy Daniel
Kyle Ramar Freeman as Lion, Nichelle Lewis as Dorothy, Phillip Johnson Richardson as Tinman, and Avery Wilson as Scarecrow in 'The Wiz.' Jeremy Daniel

Before nominations for this year’s Tony Awards were announced at the end of April, this spring’s biggest news on Broadway had been the sheer proliferation of new shows. That month alone saw the arrival of 15 productions; the calendar was so packed that on several occasions two shows shared an opening night — a rare occurrence, even at that busy time of year.

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