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Arts+

Hemingway, the Brand

Litterateurs may not like that vulgar expression, but part of Hemingway’s modernness was his understanding of mass media and of how hard the writer has to work to stay in the public’s consciousness.

Ernest Hemingway in Kenya, 1953.

Ernest Hemingway in Kenya, 1953. Look Magazine via Wikimedia Commons

CARL ROLLYSONIMAGE

05:53:52 am

author

CARL ROLLYSON

Mr. Rollyson is the author of The Life of William Faulkner and The Last Days of Sylvia Plath. He has published fourteen biographies and has written about biography for The Wall Street Journal, The Washington, Post, The San Francisco Chronicle, The New Criterion, and other publications.

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