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Hemingway, the Brand

Litterateurs may not like that vulgar expression, but part of Hemingway’s modernness was his understanding of mass media and of how hard the writer has to work to stay in the public’s consciousness.

Ernest Hemingway in Kenya, 1953.
Ernest Hemingway in Kenya, 1953. Look Magazine via Wikimedia Commons

Hemingway, the Brand | The New York Sun