Kansas Town Plans N.Y.-Like New Year’s
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
MANHATTAN, Kan. – New York, eat your heart out.
So goes the message from this heartland town known as the Little Apple, where a New Year’s event modeled after the one in Times Square is planned.
Organizers of the second annual Little Apple New Year’s Eve Celebration and Ball Drop expect attendance to balloon this year.
Their “eat your heart out” slogan goes along with a marketing strategy focused on locals accustomed to celebrating the holiday wherever Kansas State University is playing in a bowl game.
For the first time in 11 years, the Wildcats football team is absent from the New Year’s Day bowl lineup.
An organizer of the Little Apple celebration, Kate Watson, said there has been a 70% increase in traffic this year at the event’s Web site. She’s hoping last year’s crowd of 4,800 revelers will grow to 8,000.
A five-foot-diameter aluminum ball will be lowered at the New Year’s Eve celebration from a 20-foot-tall marquee at a Manhattan bookstore.
It’s reminiscent of the ball drop in the Big Apple, a Times Square tradition for nearly a century. But the crowd is expected to be just a tiny fraction of that in Times Square, where an estimated 750,000 people gathered last New Year’s Eve.
