‘Pepsi Generation’ Ad Man Dies at 79
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Alan Maxwell Pottasch, the advertising man behind the iconic “Pepsi Generation” ad campaign died Friday at 79 in Los Angeles, where he was working as a consultant on a Pepsi TV commercial.
Pottasch is credited by the company as creative force behind five decades of Pepsi advertising campaigns since 1957.
Of his “Pepsi Generation” campaign, launched in 1963, he said, “Pepsi named and claimed 25 million young people for its own with a big, sweeping invitation to live life to its fullest.”
He also produced Pepsi commercials in the 1980s that starred Michael Jackson, Ray Charles, and Michael J. Fox, among others.
