Sale of Wrigley Field Naming Rights Possible
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
CHICAGO — The chief executive officer of the Tribune Company says he won’t hesitate to sell the naming rights to Wrigley Field — even if baseball purists don’t like the idea.
During an interview on CNBC, Sam Zell says despite Wrigley Field being known worldwide, he didn’t get a discount because he wasn’t going to use the naming rights that the field represents. Mr. Zell said he plans to sell the Cubs and Wrigley separately and in his own time frame. He also disclosed that Major League Baseball has approved “four or six” potential ownership groups.
