Toyota Tops Ford To Become No. 2 in American Sales

This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

The New York Sun

DETROIT — Toyota Motor Corp. overtook Ford Motor Co. to become the no. 2 automaker by American sales in 2007, using new products and relentless strategy to break Ford’s 75-year lock on the position.

Toyota sold 48,226 more cars and trucks than Ford, according to sales figures released today. Toyota’s sales were up 3% for the year, buoyed by new products like the Toyota Tundra pickup, which saw sales jump 57%.

Ford’s sales fell 12%, ending with a whimper a year that is expected to be the worst for the auto industry since 1998 as consumers fretted over high gas prices and the economy.

A Ford corporate historian, Bob Kreipke, said it was the first time since 1931 that Ford wasn’t second behind General Motors Corp. in American sales.

Ford’s car sales plummeted 24% for all of 2007 as some models like the Ford Mustang aged and a new Ford Taurus sedan was unable to match the volumes of the older version. Truck sales were down 5% for the year.

Jim Farley, who recently became Ford’s global marketing chief after a career at Toyota, said the new numbers won’t change Ford’s recovery plan.

“In fact, it actually accelerates the way we’re running the business,” Mr. Farley said. “It accentuates the difference between how we’re running the business and how our competitors are running the business. It requires us to stick to the plan, no doubt, but it also requires us to really accelerate the development of new products.”

Mr. Farley pointed out that Ford had some hits in 2007, particularly its Ford Edge and Lincoln MKX crossover vehicles. Ford crossovers grew 62% over the year, far outpacing the industrywide average of 17%.


The New York Sun

© 2024 The New York Sun Company, LLC. All rights reserved.

Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. The material on this site is protected by copyright law and may not be reproduced, distributed, transmitted, cached or otherwise used.

The New York Sun

Sign in or  create a free account

By continuing you agree to our Privacy Policy and Terms of Use