Marketing Beats Rhinestones, Hands Down

In the Final Four episode of “The Apprentice,” shirts happened – Hanes T-shirts, that is. To celebrate the brand’s 50 years of success, two famous artists – Burton Morris and Romero Britto – were assigned to each team to design a limited-edition T-shirt. At the outset, the playing field was as level as you get. Alex picked Tana to work with, which gave each team a male and a female, along with equal measures of “book smarts” and “street smarts.” But despite the fair start, Net Worth had been called to the boardroom eight consecutive times and was unable to shake the curse. Alex and Tana lost in a laundry landslide to Craig and Kendra of Magna, who despite their hatred of each other, understand the infamous Corleone motto that is part of the opening graphics of “The Apprentice”: “It isn’t personal – it’s just business.”