For This Real Estate Blogger, a Jump

This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

The New York Sun

The Weblogger behind curbed.com, required reading for real estate insiders and weekend enthusiasts, is leaving his day job at Hamptons Cottages & Gardens Magazine to become managing editor of Gawker Media. Lockhart Steele will oversee the nine Gawker Weblogs, including gawker.com, which receives more than 1 million hits a month, and the Washington site wonkette.com, among others. The move will not impact curbed.com, which Mr. Steele will continue to run.


Mr. Steele starts Monday at Gawker, where he will oversee the writers be hind the “blogs,” as Weblogs are known, and manage the roughly half-dozen new sites Gawker expects to launch this year.


“It is very informal, there is no Gawker office, and I have been friends with Nick [Denton, Gawker publisher] for a very long time,” Mr. Steele told The New York Sun. “Those of us who were blogging in the city in the beginning formed a loose circle of friendship and I’ve always admired Nick as the first one to look at a blog as an actual business.”


“This move is not going to effect curbed, which will continue as always.”


Curbed, which was started in May while Mr. Steele was managing editor of the luxury print magazine, has an average of just under 500,000 hits a month. With between 11,000 to 12,000 hits in the month of December, the traffic on curbed.com has increased by an average of 20% a month over the past several months, Mr. Steele said. “It reached over 16,000 hits one day last week, which it has done a handful times recently,” he added.


A Massachusetts native, Mr. Steele graduated from Brown University and moved to the city in 1996, where he lives in a rental on the Lower East Side. He self-published a book on the now-disbanded jam band Phish while in college, which was eventually bought by Penguin, and has co-authored two birthday books. Book of Ages 30, which is published by Random House, delivers such factoids as by age 30 Harrison Ford was working as a carpenter and neither Oprah nor Jane Austen had found fame.


Mr. Steele, who is named for his grandfather, is moving to Gawker in part to spend more time cultivatingcurbed.com. “Curbed is at a nice place right now, and we are actually going to roll out some advertising on the site next month or by March at the latest,” Mr. Steele said, adding that if the advertising generates revenue, he plans to hire a writer to help with the site. Gawker’s advertisers include Audi, General Electric, and Suzuki, and Mr. Steele’s move to Gawker Media could allow for some advertising synergy between the two sites.


Alexis Palmer, a college friend of Mr. Steele from Brown, and a Harvard Business School graduate, will oversee the advertising.


The New York Sun

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