Google’s Online Maps Display Rentals and Houses for Sale
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
Google, the most-used Internet search engine, is displaying apartment rentals and homes for sale on its online maps, a move that sparks heightened rivalry with classified ads Web site Craigslist.
Users searching for “apartment rental” or “homes for sale” on Google are asked to plug in their location. Listings are then displayed with red push pins on a Google map, according to the company’s Web site.
The feature illustrates how Mountain View, Calif.-based Google wants to provide users with information directly rather than sending them to another site. Google is letting real estate agents and individuals submit listings to Google Base, a classified advertising site released in November, which are then displayed on maps.
Google shares rose $1.25 to $405.59 at 12 p.m. New York time in Nasdaq Stock Market composite trading. The shares have declined 2.2% this year.
