News Corp. and NBC Universal Team Up To Compete Against YouTube
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News Corp. and NBC Universal Inc. are leading a group of media companies building an online video service designed to break the dominance of Google Inc.’s YouTube.
NBC and News Corp. will create a new Web site that features full-length films and television shows, the companies said yesterday. Yahoo! Inc., Microsoft Corp.’s MSN, and Time Warner Inc.’s AOL, Google’s biggest rivals, will distribute the shows on their sites.
NBC Universal, with a TV network and movie studio, and Rupert Murdoch’s News Corp., owner of the MySpace Web site and Fox television, are seeking to reclaim the users who watch clips of their shows on YouTube, and those who create their own videos. The media companies are up against a site that attracted more than 130 million visitors in January, mainly because of the user-generated clips.
“It really does seem like everyone is taking sides against Google and YouTube,” an analyst at Sterling Market Intelligence, Greg Sterling, said.