School For Style

This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

The New York Sun

It looked like the first day of art school at the Aveda Institute in SoHo on Wednesday. The teaching space was teeming with hair and makeup stylists who had flown in from as far as Seattle and Minneapolis for a twoday training course. Their studies earn them spots on Aveda’s Fashion Week hair and makeup teams, which are led by Jon Reyman and Rudy Miles, respectively.

Mr. Reyman and Mr. Miles will be leading two groups of hair and makeup artists at 11 fashion shows, including Perry Ellis and Gustavo Arango. Mr. Reyman predicts that next week’s looks will continue with a trend toward natural waves and curls, as opposed to short, stylized bobs. “Hair is about versatility and texture,” he said. “You’ll see a lot of curls and movement. Hair is more about volume right now.”

To teach those techniques, he demonstrated flat-barrel and twisted-barrel curls on a model’s coiffure as the students — some of them salon owners themselves — leaned in, looked on, and dispersed to practice curls on mannequins.

As a lead stylist, Mr. Reyman decides — with the input of designers — how a model’s hair will look two or three days before a show. He predicts that his most outlandish looks will be at Gustavo Arango. “Gustavo tends to go for more edgy styles,” Mr. Reyman said. “He won’t be going for any traditional haircuts.”

In terms of makeup artistry, Mr. Miles finds Evisu to be the most forward-looking. “We’ll see a dark lip from fall ’06 combined with natural tones,” he said. “Or, we might see full-on glam,” complete with heavily done eyes and lips.

Both Messrs. Miles and Reyman emphasized that Aveda tries to pamper the models they work with during Fashion Week. “We treat them like humans,” Mr. Reyman said. “Beauty is such a relative thing. We take care of them when they’re with us.”


The New York Sun

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