Maternity Shopping Goes Online
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
These days, New York City mothers are just not willing to compromise on style while pregnant. At Isabella Oliver, an online maternity apparel store, there are plenty of options for women who aren’t prepared to give up their shopping jones. From the company’s signature wrap tops ($100) to its hipster trousers ($110), the clothes go easily from work evenings out. The London-based range also features a variety of tops, bottoms, lingerie, and swimwear, and — for the transitional period when a mother might still be working on getting in pre-baby shape — the popular 4th Trimester line. For more information and to purchase, go to isabellaoliver.com.
