Trump’s First National Midterm Ads Focus Entirely on Him, Not People Up For Election

As Republicans raise concerns about President Trump’s lack of investment in this year’s midterm elections, Mr. Trump’s outside group is finally going up with two national ads — though the ads focus entirely on the president himself. One ad features one of Mr. Trump’s personal friends calling the president the “toughest, most resilient person” he has “ever met.”Mr. Trump’s outside spending group, MAGA Inc., is sitting on about $400 million, according to the most recent FEC records. It is by far the largest political action committee in the country, dwarfing the money on hand for both Democrats’ and Republicans’ congressional spending groups. The problem for some in the GOP, however, is that Mr. Trump’s team is not dispersing the money as quickly as many would like. In the last 18 months, MAGA Inc. has spent just over $1.7 million on behalf of Republican candidates, many of whom were running in closer-than-expected special elections during Mr. Trump’s term. The only spending Mr. Trump has done on behalf of a Republican for the 2026 general election was for Senator Darline Graham, who last month narrowly won the Republican primary for this year’s U.S. Senate race in South Carolina. Mr. Trump only spent about $800,000 on that get-out-the-vote effort for Ms. Graham.On Wednesday, MAGA Inc.’s nonprofit arm, Securing American Greatness, unveiled two new 30-second ads which are now running in major metropolitan areas such as New York, Philadelphia, and Chicago. Mr. Trump is only putting about $1 million behind those ads — a drop in the bucket compared to what he and his team have on hand. One of the ads, titled “Toughest Guy,” opens with the owner of UFC, Dana White, speaking to a crowd. Mr. White, who has been friends with the president for decades, hails Mr. Trump in his speech.“He is the toughest, most resilient person that I’ve ever met, and nothing was going to stop him from fighting so hard for the country he loves,” Mr. White says in the video. The ad continues with short videos of Mr. Trump standing on a rally stage, entering an arena, and boarding Air Force One. The ad also shows footage of Mr. Trump at his State of the Union address. At no point are fellow Republicans, Congress, or the midterm elections mentioned. The second ad, titled “Tax Cut Prices,” shows Mr. Trump touting his record with the One Big Beautiful Bill Act. “We gave you no tax on tips, no tax on overtime, and no tax on Social Security, the largest tax cuts in American history,” Mr. Trump says in the ad. He then touches on two areas where prices have fallen during his term — eggs and prescription drugs. Mr. Trump also states that “major tech companies” will be forced to pay for increased utility costs caused by new investments in things like data centers. The second ad, like the first, does not explicitly call on voters to go out for the midterm elections. “He’s fighting for you every day. Help him finish the job,” the narrator says at the end of the ad.The miniscule ad buy with just two months to go until the midterm elections is unlikely to assuage many Republicans’ worries. The Senate majority leader, Senator Jon Thune, has been raising alarms for months about Republicans’ inability to decisively take the lead in a number of must-win states, in part because of Democratic candidates’ ability to raise money hand-over-fist. Mr. Thune specifically points to Texas, where Mr. Trump successfully ousted Senator John Cornyn in a primary earlier this year. Mr. Cornyn, a prolific fundraiser, lost the primary to Texas attorney general Ken Paxton, a scandal-plagued official who has thus far struggled to raise money. The Democratic nominee in that race, state representative James Talarico, has raised nearly $60 million for his race this year. “Texas is an incredibly expensive state. We have to win,” Mr. Thune told Fox News on Tuesday. “We’re going to need the president and his team to be engaged there and to be putting resources into that race.”

Trump’s First National Midterm Ads Focus Entirely on Him, Not People Up For Election

Trump’s First National Midterm Ads Focus Entirely on Him, Not People Up For Election

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