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In July 1958 Toyota launched its first car for sale in America, the Toyopet Crown. A combination of its weird name (a toy pet?), a ride so uncomfortable at anything over 60 miles per hour that passengers feared the vehicle might break apart, and a steering wheel with the fatal design flaw that a food tray couldn’t be hung from it at drive-in restaurants without sounding the horn, condemned the Crown to American sales oblivion. In 1960, it was withdrawn from sale. Toyota returned with the Corona in 1965 and hasn’t looked back.

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By JULIE BURCHILL
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By MATTHEW RICE
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By ANAV SILVERMAN PERETZ
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By DANIEL McCARTHY
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By GEORGE WILL
|In July 1958 Toyota launched its first car for sale in America, the Toyopet Crown. A combination of its weird name (a toy pet?), a ride so uncomfortable at anything over 60 miles per hour that passengers feared the vehicle might break apart, and a steering wheel with the fatal design flaw that a food tray couldn’t be hung from it at drive-in restaurants without sounding the horn, condemned the Crown to American sales oblivion. In 1960, it was withdrawn from sale. Toyota returned with the Corona in 1965 and hasn’t looked back.
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