The Swedish protein bar company is growing exponentially, both in sales and quality.
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Protein bars are almost universally bad. They are snacks pretending to be health food — but shove protein powder into a chocolate bar, and you wind up with a not particularly healthy snack that tastes worse than an actual chocolate bar. Whey powder is chalky and dry, some bars have a prominent chemical aftertaste, and the combination doesn’t help either taste or texture.
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